Looking For Cheap Kickstarter Videos? Here’s How to Save Money Without Compromising On Quality.

If you’re running a Kickstarter (or other crowdfunding) campaign, we get it -- what you need is money, not more expenses. This reality makes it tempting to skimp on the video budget, especially since video making is easier than ever. However, making a successful video is not always so simple. You’ve poured your heart into your campaign for countless hours, so while saving money may be a necessity, making sure you don’t compromise on quality is too. Here are some easy ways you can save money but still make a great Kickstarter Video.

  • Don’t Fall For Crowdfunding Marketing Agency Scams

    • Kickstarter marketing scams are painfully prolific. These scammers are all too eager to play into crowdfunders’ hopes and fears, promising their clients things no reputable agency ever would. The quick of it: you’ll save a lot of money (and heartache) by not wasting time on these elaborate cons. Check out this great article to learn more on how to detect a crowdfunding scammer.

  • Use a Small Production Company

    • There are ways to use a professional production company to create your video and not break the bank. Using a small company, especially one with a focus on crowdfunding, will help keep your costs low. If you were already thinking of having an amateur or yourself make your video, then you already aren’t too concerned about having the latest, fanciest equipment. A small video company will have sensible, albeit highly professional, equipment to utilize on your project rather than extravagant devices that won’t actually add much value to your video. A small company will be able to provide you with a professional video that you could still use after you become a huge success, all for a more reasonable cost!

  • Use a Production Company That Isn’t Based In a Major City or On the Coasts

    • Finding a production company in a more modest location than somewhere like Los Angeles or New York City will often result in lower prices. A company based in a midwest state, for example, will have a lower cost of living than one in a coastal state. That lower cost of living can often translate into a lower cost of production for you. And if you’re worried that you won’t get the same kind of quality from a more obscure place, don’t be! A production house in a moderately sized midwest town will have fewer local competitors, and thus more experience than what you could likely get in a major city for the same price.

  • Keep It Simple

    • Don’t worry about having a huge shoot with every bell and whistle you can find. It’s rare that more is ever actually more when it comes to a Kickstarter video. A little bit of wit and a dash of imagination can go a lot farther than most people think - you don’t need to go overboard. Instead, stick to the fundamentals of what makes a great Kickstarter video: good imagery and sound, an informative script, and a great product. In the end, those are the things that matter most.

If you want to learn more about our Kickstarter video making process, click here.