Common mistakes to avoid when creating a Kickstarter video


Creating a successful Kickstarter campaign involves more than designing a killer product or a campaign page. Stand out from the crowd and take your crowdfunding campaign to the next level with an engaging, informative, and creative video. When you’re ready to put together your Kickstarter video, keep these tips in mind.

A well-crafted introduction is imperative for any successful Kickstarter video and can be the difference between a failed and successful project.

Your introduction should do two things:

    1. Answer any questions that people may have about your product or service, and present the most pertinent information related to your project.
    2. It should also include potential rewards or incentives that potential backers may receive as a result of their donation, as well as explain why you are raising money or looking for funding through Kickstarter in the first place.

Additional items include:

    • Provide important information about your campaign.
    • Introduce yourself and your business in a brief but compelling manner.
    • Tell people who you are and what makes you passionate about this particular idea.
    • Upload a trailer-style teaser for maximum impact.

Finally, include just enough detail to grab people’s attention without giving away too much information too soon in case viewers tune out before getting to the ‘meat’ of the video, on your project preview page!


Before you start creating your Kickstarter video it is important to plan ahead and make sure you create a strong pre-production process. All these pre-production steps will help ensure you produce the best video possible and avoid common mistakes. This should include:

    • Research
    • Scripting
    • Storyboarding
    • Finding the right crew and equipment
    • Deciding on the right locations to use

Common mistakes to avoid

Lack of research

When you go into the pre-production stage of your Kickstarter video, it is important to do your research to make sure that you have all the facts you need to make an informed decision. Lack of research can cause major problems during production and post-production stages. It’s best to approach it with a “less is more” attitude and make sure that any decisions you make are based on what is necessary for the project.

Be sure to research your target audience, the competition, potential backers, other Kickstarter campaigns, and market trends; all of these can help inform decisions about format, style, length, etc.

    • Target audience
    • Competition
    • Market trends

Additionally, if there is any technology or equipment needed for your Kickstarter video, study it thoroughly before committing— both in terms of what fits in your budget and its ability to deliver the desired results. Going into pre-production without understanding all of these factors can lead to costly mistakes that could derail or delay production.

Unclear goals

When there is confusion about the goals, objectives, and expectations of a project, pre-production can become an overwhelming task. It’s essential to get everyone on the same page as early as possible to ensure success during shooting and editing. To achieve clarity during pre-production, it’s important to develop detailed plans and schedule meetings in advance with everyone involved in the process.

The first step is understanding your desired outcomes and what stakeholders expect from the project. Talk to your team and ask questions to uncover their full vision and understand the scope of the project so that you can provide accurate estimates for planning a budget, timeline, and resources.

Next, you’ll need to develop a system for communication among all stakeholders, the internal team, project creators, and the video production crew so that miscommunication is minimized throughout pre-production. Any good Kickstarter campaign requires the project creator to pay attention to and act upon the suggestions from the funders.

Establish clear timelines for getting feedback so that nothing gets overlooked or misunderstood before production begins. This includes establishing deadlines for creative input from each person along with setting expectations regarding responsibilities throughout pre-production.

Plan and schedule meetings in advance

    • Understand desired outcomes and scope of the project
    • Create a system for communication among all stakeholders
    • Establish clear timelines for getting feedback
    • Set expectations regarding responsibilities
    • Review all goals with everyone involved

Finally, take time to review all goals with everyone involved before you move into production. This will help ensure that everyone can offer their input and address any issues or changes that may arise due to last minute scheduling changes or unforeseen costs.

Not enough planning

The pre-production phase of a Kickstarter video is arguably one of the most important steps you’ll take in the whole process. Neglecting to adequately plan for how the movie will look, sound and feel can be costly later on. To make sure you have a successful video production experience, here are some common mistakes you should avoid when creating your video:

Not doing extensive research on your target audience: Do your homework and learn who your supporters are, what they care about, and what message they need to hear from you. This will help ensure that you create content that resonates with them instead of coming across as generic or inauthentic.

Not defining objectives: Before starting any project it’s important to clearly define what a successful campaign looks like to you. After establishing an objective, build out a timeline that allows for plenty of time to develop ideas and find people who can bring them to life.

Not deciding on the budget early enough: The cost of personnel, equipment rentals and post-production services can add up quickly if not factored into the budget before production begins. To make sure everyone is aware of spending restrictions from the start its best to establish a budget early in pre-production.

Not scripting properly: Kickstarters often feel tempted to skip out on scripting but taking some extra time for scripting before shooting can save money in post-production by reducing hours spent editing or animating late realizations and loose tangential content.

Not property allocating necessary roles & responsibilities: Everyone involved in making a video must know their specific roles within the shoot so that no detail gets left behind after filming wraps up. Create a checklist beforehand so everyone knows what’s expected of them once it comes time for production day.


The production of your Kickstarter video is an important factor in the project. It is essential to carefully plan and execute the video’s production in order to ensure a high-quality video. When creating a Kickstarter video, there are several things to avoid in production. Let’s explore some of the most common mistakes and how to avoid them:

    • Not having a clear funding goal for the video
    • Not creating a storyboard
    • Not having a good script
    • Poor audio quality
    • Using low-quality images or footage

To ensure a successful Kickstarter video, it is important to plan and prepare for the production. Make sure to create a storyboard, write a strong script, use high-quality audio and video, and have a clear goal for the video. With careful planning and execution, the video production should be successful.

Poor lighting

Poor lighting can affect production in numerous ways and make post-production editing more difficult than it needs to be. Whether the video is being shot in natural lighting or artificial lighting, a professional should be consulted to determine which type of light best suits your needs.

Poor sound quality

Poor sound quality can be caused by a number of issues related to recording or production techniques. These issues range from simple miscalculations on microphone placement or improper mixing techniques, to more complex problems such as an unsuitable recording environment.

One of the most common causes of poor sound quality is due to acoustic issues. Background noise, sound reverberation, and other ambient sounds can make the audio difficult to distinguish and degrade the overall quality of the sound. If these noises cannot be isolated and reduced, it may be necessary to use noise-reduction software in post production.

The type of microphone used and its placement can also affect the sound quality during recording. It is important that microphones are placed at a proper distance from the source and in an ideal location; otherwise, distortion can occur that affects tonal balance and clarity.

Finally, improper mixing techniques can cause poor audio quality as well. This includes:

    • Incorrect levels set for different tracks
    • Compression setting not being properly reduced in post production
    • Excessive normalization
    • Dynamic compression

All of these could result in very ‘flat’ sounding audio which lacks any natural character or subtle nuances that were originally captured during recording sessions.

Poor video quality

Poor video quality can affect the overall production of a video and damage an intended message. Common causes of poor video quality include:

    • Low resolution
    • Wrong codecs
    • Incorrect data rate/bitrate
    • Excessive compression
    • Noise

Low resolution causes an image to appear pixelated or blocky and will not be suitable when projecting onto large screens or digital signage. Wrong codecs occur when using different versions or incompatible forms of encoding and decoding technology within the same file. Incorrect data rate/bitrate can cause stuttering or choppy playback as well as lack of clarity within the picture. Excessive compression can distort images and create artifacts that degrade video quality on playback. High level noisy signals can interfere with video recordings resulting in frequent frame dropouts, static background noise, smearing or blurred images.

To improve the quality of your recording, ensure that you maintain a certain resolution based on your intended output, use compatible codecs between streamers and receivers in your system, monitor bitrate so it is not too low or high for optimal performance and ensure you are using the correct compression parameters for your footage/recording type.


One of the most important aspects of creating a successful Kickstarter video is the post-production process. You want to take the time to review the footage and make sure it is edited in a way that best tells your story.

Common mistakes include:

    • Not editing the footage enough
    • Not taking the time to add music and sound effects
    • Not spending enough time on the color grading
    • By avoiding these mistakes, you can ensure your Kickstarter video stands out from the rest.

Poor editing

When it comes to post-production, one of the biggest mistakes that can be made is having poor editing. Too many videos today have bad cutaways, transitions and other editing problems due to not leaving enough time in the pre-production stage to properly plan and adjust your video. Poorly edited videos are distracting to the viewer and will ultimately weaken your message.

To avoid this, it’s important to leave ample time for all post-production components such as color correction, sound mixing and graphic design into your timeline. It’s also important to unify the design elements throughout your video so that you present a professional image or brand. Have a singular style throughout every scene and make sure there are no sudden or jarring changes from one segment of your video to another.

To ensure you have sufficient time for planning, consider breaking up different production tasks over the course of the production timeline. You don’t want to rush the editing process only for it to reflect poorly in your finished product because you had inadequate time in pre-production.

Finally, make sure each scene smoothly transitions into the next with sound effects, such as camera shutter clicks or wind blowing animations between shots, as necessary depending on what visuals you’re working with.

    • Leave ample time for post-production components
    • Unify design elements throughout your video
    • Break up production tasks
    • Smoothly transition between scenes with sound effects

Poor music selection

When creating a Kickstarter video, one of the most important aspects is the music you include in your video. A great soundtrack can help to carry your story perfectly, while a poor choice of song can make everything seem disjointed, dull and unmotivated.

The key to successful music selection is to be conscious of the emotion you want to evoke. Think about the energy and flow that tie together all parts of your video and choose a piece which compliments this in style and tempo. You also need to consider if instrumental music will suit better than a vocal track or vice versa.

An interesting tip when compositing music is to think about how it could be used during multiple points in your video but with different treatments such as applying limited reverb for longer scenes, using progressively slower tracks for montage scenes or tightening edits around snare or kick drum hits for action shots. With clever effects manipulation like this, an otherwise uninspiring track can suddenly take on incredibly imaginative dimensions when included in your edit!

Be sure not to overlook necessary licenses too – not doing so can land you with hefty copyright fees later on! Again with licensing comes understanding what sort of use is included so double check how the license works before proceeding. Also note that whilst royalty free music may work well commercially it’s important to remember that when you share a public release version guidelines still dictate that any copyrighted material must be properly credited (including professional voiceover artists):

    • Check the licensing agreement before proceeding.
    • Think about how music could be used during multiple points in your video.
    • Credit any copyrighted material.

Poor graphics 

Graphics play an important role in offering visual interest to your video, but it can be easy to make mistakes that can sacrifice the overall look and message of your Kickstarter video. To ensure your graphics look just right, here are some specific tips to avoid poor graphics:

    • Opt for simplicity by using illustrations and cartoons whenever possible instead of detailed photographs, since they will generally render better at smaller resolutions.
    • Consider using gradient overlays on any bright backgrounds with lots of detail. This will give the shot definition, add a bit of whimsy, and hide any compression artifacts.
    • Try to avoid gradients near the edge particularly near a face as you run the risk of making someone’s skin look too bright/dull. Instead, lean into color blocking or playing with silhouettes or abstract textures.
    • Be sure that all logos, fonts and images are properly formatted for broadcast and do not contain any artifacts from digital low resolution sources such as .gifs or .jpg images from websites.


When it comes to creating a video for a Kickstarter campaign, there are many potential pitfalls. The most common mistakes include:

    • Not having a clear goal
    • Failing to make an emotional connection with the audience
    • Using low production value
    • Forgetting to add in key components like contact information

Ultimately, you want to create a memorable and effective video that will help you reach your goals. By considering the tips outlined in this article and hiring a qualified production team or video editor if needed, you can create an effective video that supports your Kickstarter campaign. Have faith in yourself and always focus on the end goal of your Kickstarter project — it’s essential for creating an impactful video and a successful crowdfunding campaign!

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