video styles

When it comes to choosing the type of video you want, the most important question to ask yourself is: 

How do I want my brand to be perceived?

Are you launching a new product? Is this an online ad? Are you telling the story of your company? The two factors that determine your video direction are Style and Vibe. 

But how do you decide? We’ve broken down the different types to help you along your journey. 

let's talk style

Lifestyle

Lifestyle videos are voice-over driven, with no on-screen dialogue, featuring people just “doing the thing.” While these commercials consist primarily of b-roll, they can still tell a visual story.  Though that story is usually more subtle than a narrative commercial.

Great For: Fashion Brands, Lifestyle Brands., Aesthetic-Forward Brands, Crowdfunding, Brand Overview Videos. Recruitment, Product Launches

Enten Headphones - Lifestyle Video - Double Jump Media
Play Video about Enten Headphones - Lifestyle Video - Double Jump Media

Lifestyle

Lifestyle videos are voice-over driven, with no on-screen dialogue, featuring people just “doing the thing.” While these commercials consist primarily of b-roll, they can still tell a visual story.  Though that story is usually more subtle than a narrative commercial.

Great For: Fashion Brands, Lifestyle Brands., Aesthetic-Forward Brands, Crowdfunding, Brand Overview Videos. Recruitment, Product Launches

Seadon Gale Jacket - Narrative Video - Double Jump Media
Play Video about Seadon Gale Jacket - Narrative Video - Double Jump Media

Narrative

Narrative videos are story-driven; characters exchange on-screen dialogue and/or interact with a voice-over. Typical narrative commercials center around a scenario that leaves the character(s) needing whatever product or service your company sells. At Double Jump, narrative videos usually include product beauty shots and some lifestyle segments.

Great For: Humorous Products and Brands, Crowdfunding, Broadcast TV, Product Launches

Narrative

Narrative videos are story-driven; characters exchange on-screen dialogue and/or interact with a voice-over. Typical narrative commercials center around a scenario that leaves the character(s) needing whatever product or service your company sells. At Double Jump, narrative videos usually include product beauty shots and some lifestyle segments.

Great For: Humorous Products and Brands, Crowdfunding, Broadcast TV, Product Launches

Spokesperson

Spokesperson videos feature characters that talk directly to the camera and audience; this is more of a direct sales approach that is particularly popular in crowdfunding. Spokesperson ads can easily translate to different vibes and are a great way to inject personality into a video.

Great For: Crowdfunding, Humorous Videos/Brands, Training Content, Recruitment, Product Launches

Jugg - Spokesperon Video - Double Jump Media
Play Video about Jugg - Spokesperon Video - Double Jump Media

Spokesperson

Spokesperson videos feature characters that talk directly to the camera and audience; this is more of a direct sales approach that is particularly popular in crowdfunding. Spokesperson ads can easily translate to different vibes and are a great way to inject personality into a video.

Great For: Crowdfunding, Humorous Videos/Brands, Training Content, Recruitment, Product Launches

Dake Wells Architecture Presents- Reeds Spring Middle School - Documentary Video - Double Jump Media
Play Video about Dake Wells Architecture Presents- Reeds Spring Middle School - Documentary Video - Double Jump Media

Documentary

Documentary videos are unscripted and informative stories told through interviews, observation, and/or narration.

Great For: Testimonial Videos, Educational Content, Branded Content, Non-Profits, Case Studies

Documentary

Documentary videos are unscripted and informative stories told through interviews, observation, and/or narration.

Great For: Testimonial Videos, Educational Content, Branded Content, Non-Profits, Case Studies

Edit Only

An edit-only video takes a client’s visual assets and combines them with high quality stock footage to create a complete video. This includes ideation, scriptwriting, and a professional voice-over. This option is great for startups, brands, and products that have raw footage, product photography, or assets that just need some post-production magic. In addition, we can provide royalty-free music, motion text graphics, and closed captioning.

Great For: Startups, Brand Overview Videos, Product Videos, Real Estate, Content Creators, Event Videos

Play Video

Edit Only

An edit-only video takes a client’s visual assets and combines them with high quality stock footage to create a complete video. This includes ideation, scriptwriting, and a professional voice-over. This option is great for startups, brands, and products that have raw footage, product photography, or assets that just need some post-production magic. In addition, we can provide royalty-free music, motion text graphics, and closed captioning.

Great For: Startups, Brand Overview Videos, Product Videos, Real Estate, Content Creators, Event Videos

let's talk Vibe

Humorous

Humorous videos speak to an audience through laughter, especially about a relatable problem for which your product or company offers a solution. Whether you use slapstick, witty, or surreal comedy, humor can be incredibly memorable and help you stand out from the competition.

Solace - Humorous Video - Double Jump Media
Safe and Sober - Color Pop - Inspirational Video - Double Jump Media

inspirational

Inspirational videos help the audience believe and dream. These are often driven by narration or dialogue, and typically contain motivating, unifying, and hopeful messages. These videos often do well for nonprofits, conferences, and health & wellness brands.

dramatic

At Double Jump, we pride ourselves in striking the perfect tone, even with the most sensitive subject matters. Dramatic videos don’t have to be tragic; they just aren’t humorous. From somber, thought-provoking, and tear-rendering, drama describes a wide variety of non-comedy ads.

MyFirst Fone - Hype Video - Double Jump Media

Hype

Hype videos are meant to get the blood pumping and the audience excited! These commercials are driven by stylish visuals, groovy music, and slick motion graphics. Hype videos are typically great for teasers, fashion, and tech. 

Playful

Playful videos are upbeat, positive, and fun while not necessarily being laugh-out-loud funny. These ads are typically about “feel good” vibes. Playful vibes are great for products or companies that have happy branding and that don’t take themselves too seriously.

Playful-Video-Vibe
Enten Headphones - Straightforward Video - Double Jump Media

straightforward

A video with a straightforward vibe is information or education forward. These videos can be great for training videos, highly technical product videos, process videos, and so much more. Straightforward doesn’t mean boring; it just means that the video is to the point.

Choose your own path

When it comes to choosing the style of your video, it really comes down to personal taste. Whether you know exactly what you want or you’re still not sure, we’d love to talk with you about it. Our team can work with you to find the perfect style and vibe for your brand.

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