How Does Indiegogo Work?

A Short Guide To Crowdfunding On Indiegogo

What is Indiegogo?

The platform has helped people raise close to $1.6 billion dollars in over 200 countries since its launch. Indiegogo has made it easy for people to find and support projects that matter to them with some of the most popular categories being design, tech, film, and product launches.

How does Indiegogo work?

There are a couple different ways startups, entrepreneurs, and people can use Indiegogo to raise money for their project. The first being to create a campaign page on the crowdfunding platform and share it with your friends and family. The page can also be shared on social media platforms such as Twitter and Facebook. But when it comes to sharing, be sure to consider your demographic and share on the platforms where they are most active. That’s the best way to raise awareness, reach potential backers, and get funded.

The second way is to create a video for your project that points back to your campaign page where you people can donate money.

The platform offers two types of campaigns: flexible and fixed.

Flexible Campaigns

These allow campaigners on Indiegogo keep the money they raised even if they don’t hit their goal.

Fixed Campaigns

Fixed campaigns require people to reach their money goal in order to keep the money.

Regardless of the type of campaign you choose, Indiegogo charges a 5% fee for all money raised along with additional payment processing fees. The company offers a number of different payment options, including PayPal, Stripe, and WePay making it easier for backers to fund your project.

How do I create an Indiegogo campaign?

Creating a crowdfunding campaign on Indiegogo is easier than you might think!

Step 1: Sign up for an account at

Step 2: Click on the “Create a Campaign” button.

Step 3: Type in your campaigns title and tagline. Choose a category and your funding goal.

Step 4: Upload your campaign video and image.

Step 5: Enter your campaign description and set how long your campaign will run (the average campaign lasts 42 days).

Step 6: Review and publish your campaign.

Step 7: Share your campaign with the world!

How much does it cost to use Indiegogo?

While there is no set cost to use Indiegogo, there are fees associated with using the crowdfunding platform.

For campaigns raising money for a cause or project, Indiegogo charges a 5% fee on all the funds raised. If your funding goal is not reached, there’s a 9% fee in order to keep the money you raised.

What are the benefits of using Indiegogo?

The biggest benefit of using a platform like Indiegogo is that it’s a global platform. This means that people from all over the world can donate to your cause or project. Indiegogo also provides resources to help campaigners including an online learning center, campaign coaching, and marketing services.

How do I have a successful Indiegogo campaign?

While there are many factors that go into making a successful campaign, research shows that people want to invest in a project with a great story behind it. Make sure that your campaign is engaging and tells a compelling story. This story should include why you are raising the money and the future plans of your project, product, or business venture. But one of the biggest contributors is having a great video. A great Indiegogo campaign video can be the difference between a successful and unsuccessful campaign.


Whether you’re an entrepreneur, creative artist, or inventor, Indiegogo provides a platform where anyone can raise money to fund their passion. People from all over the world have used this crowdfunding platform to turn their ideas into a reality.

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