How to Prepare a Nonprofit Fundraising Plan

What is a Fundraising Plan?

A fundraising plan is an integral part of any successful nonprofit organization. A comprehensive plan covers the entirety of the fundraising cycle and how the organization plans to execute raising sufficient funds to meet its goals. This often includes research and analysis of expected contributions, target audiences, tactics and activities used to engage donors, and strategies for maximizing donations.

A well-crafted fundraising plan should be articulate enough to guide staff members through all phases of development, from initial conception through outreach and completion.

Are you looking to raise funds for your nonprofit? Let’s get started on your journey and make raising money for your great cause easier than ever!

Fundraising plans should include core components such as setting goals, assessing resources and assigning metrics for measuring success. By outlining a detailed timeline for executing various steps in the process, a nonprofit can effectively track progress toward reaching their targets.

The messaging content employed in materials used for donor relationships should also be specified so that language remains consistent during each phase of development.

Furthermore, developing referral opportunities through strategic collaborations with other organizations will help broaden outreach capabilities. Adequate contingency plans should also be prepared in advance as budgeted funds become available or additional limitations are encountered while otherwise working within established parameters.

When properly planned and organized, effective fundraising campaigns can lead to greater financial stability over time with fewer problems along the way.

Why is a Fundraising Plan Important?

A nonprofit fundraising plan is an essential document for any organization or charity involved in fundraising. Having a well-thought-out plan is critical to the success of any organization looking to raise funds, as it outlines the goals, strategy and tactics used to reach those goals. It also serves as record keeping of potential donors, their prior contributions and any other useful information associated with their donations.

Fundraising plans also enable organizations to track their progress and evaluate successes or failures by comparing prior plans with results achieved in the current year. This helps determine whether additional action needs to be taken or if course corrections may be necessary. When making updates, fundraisers should consider changes in the economy that may affect donors’ behaviors such as new tax laws or regulations, donor fatigue or even competition from similar organizations vying for contributions.

Whether your organization has been running annual campaigns for years or is new to fundraising, having a written fundraiser plan can help set practical goals and target audiences that could yield long-term benefits for your group’s mission.

The Anatomy of a Fundraising Plan

A successful fundraising plan is an integral part of any nonprofit organization’s success. It takes careful planning and carefully mapped out strategies to ensure effectiveness and consistent results. A comprehensive fundraising plan, when done right, should have seven parts all intertwined together:

A mission and goal statement – the foundation on which your organization operates

Resource assessment – a breakdown of what resources you have available to you

Analysis of current and prospective donors – understanding your current pool of donors who form the base for future campaigns

Strategies for identifying, cultivating and stewarding your supporters

Actions plans for each strategy – including deadlines, proposed contacts, roles and responsibilities

Forecast budget including potential income – estimating possible figures for expected income you could gain from donations

Evaluation methods to track progress against goals – techniques for monitoring performance against set objectives

By utilizing this methodical framework to create your fundraising plan, you can be sure that your organization is adequately prepared with effective strategies that help make the most of each donation received while helping drive the goals of your nonprofit forward with successful donor relationships!

Create A Video For Your Nonprofit

Another great idea is to create a video for your nonprofit. A video is a great way to showcase what your organization does, your mission, and how people can get involve. A promo video is a great way to get the word out to raise support for what you and your team are doing.

    • Tips for making a nonprofit video
    • Identify your goal for the video
    • Keep it short and sweet
    • Focus on telling your story; not just what you do
    • Educate your audience and potential donors
    • Have a clear CTA
    • Share on social media


Aspiring and existing nonprofits often have questions about putting together a fundraising plan. This list of FAQs can help clear up some of the basics so that you can create an effective and successful plan.

Q: What is a nonprofit fundraising plan?

A: A nonprofit fundraising plan is an outline for how your organization will approach fundraising activities, such as grants, individual donations, events, and more. It should set goals, establish strategies to reach them, and determine how success will be measured.

Q: What should be included in a nonprofit fundraising plan?

A: A successful fundraising plan should include information on the organization’s history and purpose; goals; strategies; research into potential donors; budgeting to stay within financial limits; methods for staying organized and keeping track of progress; evaluation methods to measure success; and ideas for contingency plans such as backup strategies if the original ones don’t work as desired.

Q: How do I create a good nonprofit fundraising plan?

A: There are many steps involved in creating an effective nonprofit fundraising plan. 

    • Start by researching your target population’s needs and preferences so that you know what initiatives to focus on when formulating your plans. 
    • Then define specific objectives that you would like to achieve with your strategies.
    • Set reasonable timelines for attaining each goal, draft strategies aimed at reaching those goals within the allotted timeline.
    • Break large tasks into smaller ones for easier implementation, assign resources needed for projects outlined in your plans (including time/staff management).
    • Identify potential challenger/problems or risk factors that may arise from implementation or external factors, consider various solutions to possible impediments, consider various methods of communication with stakeholders/donors (including social media). 
    • Budget realistically based on staff availability/skill level/duration of project(s), monitor progress regularly so that updates can be made as needed throughout implementation period(s).
    • Finally , evaluate the success of your efforts after completion so that lessons can be learned going forward.

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