How to Run a Successful Kickstarter Campaign


Launching a successful Kickstarter campaign requires a great deal of preparation. Before you launch your campaign, you should create a comprehensive plan of action. This plan should include things like:

    • Setting a fundraising goal
    • Creating backer tiers and rewards
    • Researching your target audience

You should also come up with a strategy for marketing your campaign, as well as a timeline for launching and running your campaign. With the right strategy, you will be able to maximize your chances for success.

Establish a goal and timeline

It’s important to establish a goal for your campaign before you begin. Establishing a clear outline of what you hope to accomplish with the funds, how long your campaign should run, and how much money you need to raise will ensure you’re setting yourself up for success. By setting measurable goals ahead of time, you can look back and review progress against expectations as the project moves forward.

Your timeline is also an important factor. A successful Kickstarter will require a solid plan spanning multiple months if not longer. Start by laying out key milestones such as:

    • Preliminary research and product development
    • Promotion and launch activities
    • Marketing efforts post-launch etc.

As part of this plan consider the terms for any deliverables or rewards associated with backing your project. Many times backers expect level based rewards that increase in value with higher-tier funding goals such as deluxe editions or next generation products etc.

Create a budget

Creating a budget is an essential step when preparing for any pre-launch activities. A budget will help you make smart decisions on where to allocate resources, prioritize projects and track performance of your pre-launch efforts.

When crafting your budget, consider potential costs such as hiring extra personnel, paying out market research surveys, creating content or advertising campaigns. You also need to consider the soft costs like time and talent invested in launching the product or service, as well as the cost of any strategic partnerships or joint marketing promotions that may be required. Taking these potential costs into consideration will ensure you don’t overspend during pre-launch activities and can effectively manage your cash flow.

Developing a budget for your pre-launch period can be overwhelming and having a comprehensive plan in place will help streamline the process. Start by listing all expenses associated with the launch that you know about and their anticipated cost. From there start breaking down expenses into details like hours spent, materials purchased –– such as advertising space –– or staff required to handle each task involved in the activity.

Create ranges for each expense so you can plan for various scenarios and spasticities in spending departments insulating strong financial planning with room for flexibility during unexpected situations.

Set targets and milestones so that you have measurable progressional markers throughout the duration of your project helping discover trends and forecast outcomes while building an accountability practice with clear performance objectives outlined at all phases of your project development.

Develop a marketing plan

A successful pre-launch period largely depends on the marketing plan that is created. Without a strong and organized approach to getting your message out to potential backers, you will struggle to reach your goals. A well thought-out marketing plan outlines communication channels, target audience and also serves as an execution checklist. Here are some areas of focus when it comes to developing a strategy:

Identify Your Target Audience: Think about who your target demographic is and get specific about who those people are.

Build Your Network: Take time to connect with key influencers within the Kickstarter sphere and craft partnerships with relevant brands, companies, bloggers or press outlets.

Outline Communication Strategy: Strategically position your campaign messaging across multiple social media channels and build appropriate content for each channel that speaks directly to the interests of your target audience.

Create Visually Appealing Assets: Invest time into creating visually appealing assets for use during the pre-launch phase including videos, images, GIFs and other content pieces that you can use in multiple mediums.

Monitor Analytics & Track Progress Regularly: Monitor analytics regularly throughout the pre-launch phase in order to track progress towards goals, adjust strategies as necessary, build excitement levels prior to launch date and optimize based on metrics gathered.

Campaign Design

Crafting an effective Kickstarter campaign has many layers. One of the most important aspects of putting together a successful campaign involves careful design. It’s important to create a look and feel that will attract potential backers and give you the best chance of success. Design elements like compelling visuals, a catchy title and an engaging story can determine if your campaign will stand out and make an impact. Let’s look at how you can design a successful Kickstarter campaign:

    • Creating compelling visuals
    • Developing an attention-grabbing title
    • Writing an engaging story
    • Crafting a call-to-action

Create a compelling video

The video is arguably the most important element of a successful Kickstarter campaign. It should be interesting, engaging, and above all else, inspire potential pledgers to invest in your project. When creating your video, keep the following tips in mind:

    • Focus on the story behind your product or idea— why are you passionate about it?
    • If possible, include visuals that demonstrate how the product works—this is especially important if you’re trying to raise funds to develop a physical item.
    • Set realistic expectations— emphasize the potential rewards for backers as well as any potential risks or challenges associated with production.
    • Keep it short and sweet— when people click on a video they quickly decide if they are interested so it’s best to keep it concise around one minute or less.
    • Be transparent— explain who you are, why you chose crowdfunding as an option for funding your project and why investing in this particular project is necessary.
    • Don’t forget the call-to-action! Ask viewers to support your campaign by giving generously.

Craft a compelling story

Your Kickstarter campaign needs to tell a story that captures the attention of potential backers. People are more likely to donate money if they feel passionate about a cause or project — so getting creative with the narrative for your campaign can help capture people’s attention and generate excitement among potential donors.

Take the time to craft an engaging story behind why you’re launching this campaign and what it means to you, as well as why it could be of benefit to those who choose to back it. Knowing your ultimate goal will help ensure that your story is persuasive, so don’t be afraid to ask yourself questions like:

    • What kind of outcome do I want for my Kickstarter?
    • How does my campaign fit into the overall vision for my business?
    • Who will benefit from my project?

It’s also useful to consider things like:

    1. Customer personas;
    2. Customer stories;
    3. Research data;
    4. Trends in the marketplace;
    5. Areas of need and opportunity in related industries;
    6. Local context;

Crafting a compelling story will help draw people in and increase donations as you progress through your Kickstarter campaign.

Design a product page

A product page on a crowdfunding platform is an area that highlights the details of your campaign. This page encompasses all the elements that potential investors will need to make an educated decision and decide if they want to support your project.

In order to design a successful product page, it’s important to include all the essential elements. Ideally, you should start by writing a persuasive headline that outlines what people can expect when they invest in your campaign. Beneath this headline, provide a brief explanation of what you are looking for and why you have decided to launch this campaign.

Next, produce a visual with high-quality pictures of the products you plan to create with the money generated through your Kickstarter or IndieGoGo campaign. It’s also advisable to include videos or images of prototypes if available as these visuals will prove useful when convincing potential donors that investing in your project is worthwhile.

After this main body write up is completed, organize additional information regarding some of the rewards investors will receive when they back your campaign. You can also provide further details about any special offers for early adopters here.

It’s also important to outline goal milestones during the fundraising period – such as mini-goals within 60 days leading up to the end date – so backers know exactly where the funds are going and which promises have been fulfilled.

Lastly, once your product page is complete it’s necessary to craft an effective call-to-action message in order for visitors who have read through every detail and do not require further inquisition be able motivate themselves into backing and pledging their money towards reaching yours goals together!


A successful Kickstarter campaign begins with a well-defined launch strategy. Before the campaign launch, make sure you’ve spent time creating great visuals, making a compelling video, and crafting a clear and engaging story.

Start by having backers share the campaign on their own channels such as Facebook and Twitter. You can also post your Kickstarter link on discussion forums and Reddit to create further awareness for your project. It’s important to ensure that you have enough people ready at launch to get the ball rolling; aim to have between 20–50 of your friends/network push out your campaign just when launch happens!

Additionally, setting up social media promotions is a great way to amplify your reach in order to gain the attention of new backers. Consider running ads on platforms such as Twitter Ads, Instagram Ads, and Facebook Ads prior to launching or reinvesting if you already have traction during the campaign period. It’s important to remember that these campaigns are all tailored differently— be sure that you are optimizing for success within whatever platform is applicable for the majority of users in the early stages (e.g., if most of your audience is coming from Instagram then optimize more towards Instagram). Try testing out different approaches so you can gain insight into which has higher conversion rates/click through rates.

Lastly, set up simple newsletters or email templates in advance of launch so that key people/users know that you’re about announce something big soon! It’s beneficial to schedule follow-up emails throughout so creators won’t forget that there’s still time left in their campaigns or if they’ve added any new rewards or features recently— this will help maximize interest throughout all stages.


Promotion is a key part of running a successful Kickstarter campaign. You need to get the word out to potential backers and spread the word so they can support your project. You should create content that will draw people to your project page and create both online and offline promotional strategies.

Let’s discuss the different ways you can promote your project and get more backers:

Online strategies:

    • Social media marketing
    • Email marketing
    • Search engine optimization
    • Offline strategies:
    • Press releases
    • Networking
    • Advertising

Utilize social media

Social media should be at the heart of any successful Kickstarter campaign. It is the most effective way to connect with current and potential backers and spread the word about your project. Creating a good impression on Twitter, Facebook, Instagram and other popular social media platforms is key to engaging your audience, building excitement, and maintaining their involvement throughout the duration of your campaign.

Using social media effectively requires developing a strategy that takes into account all elements of a successful campaign. Generating content around how to use or interact with the product being funded can be one way to get people interested in buying it when it comes out. Utilizing influencer marketing on a limited budget can also be very helpful in promoting the project (ask people you know who have a large following on social media!). Keep in mind that even though you may have incentives for early backers, such as discounts or special versions of the product – always look for clever ways to make your campaigns appeal broader masses so that more people hear about it. Pay close attention to timing and frequency; generally more frequent posts on multiple platforms increases visibility more than scheduling fewer items at larger intervals.

Finally, engagement is key! Always reply promptly when someone has asked you something or mentions you; it shows followers they are valued and appreciated – which ultimately leads to good will among those observing your crowdfunding efforts!

Reach out to influencers

Reaching out to influencers is an important part of any Kickstarter campaign. Influencers provide the perfect way to expand your audience, build credibility and increase your campaign’s reach. You want as many people as possible to be aware of your project and you want them to become backers.

Before reaching out to potential influencers, take a few moments to properly research them. This research should include items such as their style, content type and their interests. Doing this will help you craft a relevant pitch that will appeal directly to them. Try and find 5-10 influencers that you can contact that would have an interest in promoting your project on social media or writing about it on their blog/site/channel.

Once you have gathered all the necessary protocol for successfully reaching out, contact the selected influencers and let them know what you are doing – why it’s important, exciting or interesting – and why they should join in promoting it too! Write customized emails and be sure to include a link directly to your funding page – getting those clicks is important! Make sure when crafting these emails that they contain a real story, detailed information on what makes the brand unique or special, as well as why you believe they would make great promoters of the product/brand/project. Encourage influencer engagement by offering:

Pre-release information or discounts

Special editions of your product or services specifically for their audience/readership when available.

Finally follow up with responses within 48 hours (or less) – if they don’t respond try again (politely!)a few days later or reach out via other mediums like twitter if applicable; but don’t give up easily! When those acceptances start rolling in thank them from the bottom of your heart because who knows? A single post from an established influencer could make all the difference for a successful Kickstarter campaign.

Utilize email marketing

Email marketing is a key approach to successfully running a Kickstarter campaign. Because it allows you to reach out to your target audience and ask them to support your project, email marketing can be a great way to increase awareness of your campaign and encourage contributions.

Before taking the plunge into email marketing, it’s important for potential backers to understand who are the most likely prospects for a successful campaign. Identifying likely supporters and understanding their needs and limitations can help you craft an effective message that will capture their attention. You can also use email analytics (such as open rates, click rates, unsubscribe rates) to continuously monitor your campaigns performance.

To make sure that your audience receives the most targeted message possible, it’s also important consider segmenting from pre-existing contacts when creating custom targeted emails or utilizing A/B testing with two different versions of your emails. With data collected from these two tests you can determine which one works best and use that as content for all of your future email campaigns. Additionally, keeping track of those who are actively clicking links or engaging with each round of mailing will help you gain insight into who is most interested in what you have to offer.

Email marketing should always be part of an overall strategy designed to ensure the success of any Kickstarter campaign. By researching target audiences, segmenting contacts, using A/B testing and tracking metrics such as open/click/unsubscribes, as well as ensuring there’s consistency in tone throughout all communications providers a brand with confidence in running their Kickstarter campaigns efficiently and effectively via this popular marketing channel.


After you have launched your Kickstarter campaign, you need to focus on making sure it is successful. This means promoting your project, keeping backers informed, and staying organized. The post-launch phase is one of the most important phases in your campaign and it is essential to make sure you have taken all the necessary steps to ensure your project can reach its funding goal. Let’s go over some of the important things to do in the post-launch phase:

    • Promote your project
    • Keep backers informed
    • Stay organized
    • Analyze data

After you’ve launched your Kickstarter campaign, it’s important to evaluate and analyze the data gathered from your efforts. With the analytics and insights that can be gathered from this data, you can identify areas of success, areas for improvement, and overall learnings that can be applied to future projects.

When analyzing the data, one key area of focus should be on backer insights. This helps to determine what factors led people to pledge their support – whether it was pricing and reward tiers, marketing campaigns or referral programs etc. It is also important to keep track of what channels are bringing in the most backers for your project; for example tracking conversions across platforms like Twitter or Reddit. Another factor is customer lifetime value – how much money do people spend in total after after initially pledging support?

Once you’ve looked at the data from a general backer insight perspective, break down your analysis further by segmenting customer types (i.e., early adopters versus late adopters/first time backers). From there you can assess customer acquisition costs as well as note any specific considerations by different categories – i.e., international backers needing currency conversion fees factored into their pledges or customers buying higher-priced products etc. Lastly, it’s helpful to look at review and feedback trends which can give insight into changes that might need before finalizing the product design etc., so future projects have an even better chance of success!

    • Analyze data from a general backer insight perspective
    • Segment customer types
    • Assess customer acquisition costs
    • Look at feedback trends

Monitor progress

Monitoring and adjusting your campaign goals during the campaign is essential to a successful Kickstarter project. Set clear milestones, both during and after the launch, to track progress. When setting your milestones, make sure to be realistic in terms of the amount of time and effort it will take to reach those goals.

It’s important to have regular updates for backers so they can see how their investments are being put to use and where progress stands in launching the product. This will also serve as reassurance that things are on track so that backers do not become worried about their pledges never seeing fruition. Monitor comments posted on your page and be proactive in responding or resolving any questions or issues that arise.

In addition, regularly analyze data from all sources (like website activity or social media) that you have available and adjust your strategy as needed. Pay attention to the dates when milestones must be achieved, budgets utilized, etc., so that you stay on top of any changes that may be economic or logistical in nature. Finally, review pledges over time to ensure that gains are proportional with target numbers. Monitoring progress ensures transparency with backers while allowing an opportunity for adjustments if needed throughout the campaign.

Engage with backers

Engaging with backers is an essential part of your post-launch strategy, and it’s key to ensuring future success. Building relationships with backers can create repeat customers and higher engagement levels from pledges. The stronger the relationship you have with your backers, the easier it will be to market your next Kickstarter campaign and ensure that you meet your funding goal.

Engage With Your Backers Post-Launch Now that the campaign is over you need to start engaging more with your followers. As long as you keep actively engaging, they will continue to remember you when new projects are released. Here are some tips for keeping in touch with backers:

    1. Respond promptly and consistently to messages
    2. Post updates on social media accounts
    3. Share behind-the scenes content
    4. Use polls/surveys to get feedback
    5. Follow up after the project has shipped

Send thank you notes and tokens of appreciation

By showing gratitude and staying engaged with your supporters, they’ll be more likely to support future crowdfunding campaigns. Engaging with backers can also improve customer loyalty, eventually resulting in recommendations from existing customers over time which grows leads for future campaigns.

Why Crowdfunding

Crowdfunding is one of the most powerful online tools available to entrepreneurs and creative individuals. It allows them to harness the power of collective buying and shared experiences, to create a community around their project or product. This provides a platform for people who would otherwise not have access to traditional forms of finance.

Crowdfunding also has the potential to achieve considerable success in a relatively short period of time, allowing entrepreneurs and creators to raise funds without any financial contributions from investors.

In addition, crowdfunding allows everyday people with little or no experience in finance or investing to become involved in early-stage funding opportunities.

This can lead to unexpected outcomes, such as increased visibility and public recognition for creators and their products which often result in brand loyalty and organic growth.

Furthermore, crowdfunding eliminates barriers that can limit traditional fundraising efforts by providing a platform where anyone can participate regardless of their economic status or location. It’s also a viable alternative for those who are reluctant or unable to seek funds from outside sources such as banks or investors.

By taking part in crowdfunding campaigns, entrepreneurs can also demonstrate the market’s demand for their products which will be beneficial when pursuing more traditional financing avenues down the road.

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