The role of humor in successful Kickstarter videos


Humor can be a powerful tool for creating a successful Kickstarter video. Incorporating humor in a creative and engaging way can increase a video’s watch time and help it stand out from the rest. It also gives viewers a positive first impression of the project and boosts its chances of success.

In this article, we’ll discuss the role of humor in successful Kickstarter videos:

    • The role of humor in successful Kickstarter videos
    • How to use humor to engage viewers
    • Best practices for incorporating humor into a Kickstarter video

Definition and examples of humor

Humor can be defined as the universal language used to express reactions of amusement and laughter. It is a tool that is often employed in creative media such as stories, comics, and videos, as it typically captures the attention of viewers and keeps them engaged. Therefore, incorporating comedy into an effective Kickstarter video can help to enhance its appeal.

Examples of humor that may be included in a Kickstarter video would include:

Self-deprecating humor which spoofs on human flaws or personal shortcomings;

Absurd humor which derives from absurdity, absurdity which uses the ridiculous to create humor;

Dark humor which typically indicates a political or social embarrassment;

Puns and wordplays that are used for comedic effect.

Additionally, storytelling through jokes could also be included in a funny Kickstarter video so viewers will associate the crowdfunding campaign with having a sense of fun associated to it.

By using cleverly crafted humor and applicable jokes alluding to the purpose of the project itself, filmmakers can pull viewers in and increase their empathetic understanding. Ultimately, this makes people more prone towards engaging with their project’s message and donating funds accordingly.

Benefits of using humor in Kickstarter videos

Humor can be an effective tool for promoting a successful Kickstarter video. Many potential donors are more likely to invest in a project if it evokes a positive emotion and humor can do just that. It has the power to build trust, recall, and recognition as well as engage viewers.

Using humor in a Kickstarter video helps to strengthen the connection between the project and potential backers, and allows viewers to experience an emotional connection with the product or idea being proposed. This connection helps viewers to empathize with the campaign’s goal and understand the need or want it is addressing.

Additionally, humor increases learning potential by allowing information to be presented in an accessible way that is memorable and enjoyable for viewers.

The use of humor can also engage prospective donors more effectively than facts alone by creating a sense of relatability between them and the campaign. Humor has also been shown to increase donations by appealing to people’s sense of altruism; when people laugh, their good feelings might make them more likely to take action on behalf of a project or idea they find inspiring or meaningful.

    1. Using humor allows for creativity that stands out from similar campaigns.
    2. Unique content helps promote registration of views leading up to the launch date.

This could help create even more hype around your project or idea upon launch day!

Types of Humor

Humor is a great tool for engaging an audience and ultimately helping to make a successful Kickstarter video. There are a few types of humor that can be used in these videos which include situational humor, physical humor, and self-deprecating humor. Many of the successful Kickstarter campaigns use humor to their advantage. Let’s take a closer look at the types of humor that can be used.

Situational humor – using a certain situation or context to make a joke

Physical humor – using body language or physical comedy to make a joke

Self-deprecating humor – making fun of oneself to make a joke

Self-deprecating humor

Self-deprecating humor, or humor at the expense of one’s own fault or shortcomings, can be a great way to add a lightheartedness to your Kickstarter video. Self-deprecating humor demonstrates humility and self-awareness, both of which can help viewers connect with you and foster trust in your cause.

The key when using self-deprecating humor is to focus on a specific aspect of yourself and use it as an opportunity to provide context for the project you’re raising money for. Be sure not to be too negative in the joke – focus on light-hearted observations rather than anything that could be seen as belittling or derisive.

Examples of successful use of self-deprecating humor in successful Kickstarter videos include:

    • Jokingly mentioning one’s lack of business experience
    • Highlighting one’s inexperience with technology
    • Teasingly pointing out how stressful certain parts of the project were
    • Poking fun at overly optimistic timelines
    • Joking about errors or setbacks encountered along the way.

When used correctly, self-deprecation can add an air of relatability and dedication that engages potential backers and demonstrates that you’re capable enough (or humble/realistic enough) to make fun of yourself along the way.

Slapstick humor

Slapstick humor is a type of low-brow, physical comedy that relies on exaggerated actions for its laughs. It typically involves the over-the-top pratfalls, mime, and general mayhem designed to provoke laughter. This style of humor draws on tropes like people getting hit by thrown objects or tripping over one another in pursuit of an object or person.

Slapstick humor often employs jokes with a twist ending, meaning the punchline cannot be anticipated by viewers. For example, a person may think they are safe from getting hit with something thrown at them, but then they get hit anyway when the object makes an unexpected turn in midair and lands on them.

Slapstick can also involve physical confrontations between characters that are not particularly violent or dangerous. For example, two characters may jostle each other while nearing a finish line without actually hurting each other — this can still create some comedic chaos which is extremely effective for crowd appeal.

In film and television contexts, slapstick typically works best when used as lighthearted comic relief in scenes of action or suspense – it often taps into a viewer’s need for laughter during moments of tension. When creating humorous Kickstarter campaigns, crafty use of slapstick can hit home with the public in ways more subtle forms of comedy may not be able to do as successfully – leading to greater support from potential backers!

Here are some key elements of slapstick humor:

    1. Exaggerated actions
    2. Low-brow comedy
    3. Physical confrontations
    4. Twist endings

Using these elements in humorous Kickstarter campaigns can be an effective way to reach potential backers!


Irony is a type of humor that implies an opposite message to what is actually being said and can create a lot of comedic relief. Irony can be divided into verbal, situational, and tragic irony. In order for irony to work in an effective way and render lasting humor in your Kickstarter video, it must be used artfully so as not to confuse or distract viewers.

Verbal irony often involves statements that communicate an ironical message, one which contradicts what the speaker means. Examples include sarcasm such as “Of course I don’t mind giving you this piece cake; it’s my favorite,” or use of the double negative such as “That’s some mighty big luck you have there,” when referring to something bad or unfortunate.

Situational irony has more to do with expectations being met in an unexpected way. For instance, if someone goes on a diet but accidentally eats three chocolate bars in one day – this humorous contrast between expectation and reality is ironic yet comedic at the same time.

Tragic irony typically emerges when there is blind fate present, most often seen when exploring different perspectives of theater and literature’s greater themes on life and death. For example a character trying to avoid their fate but instead unknowingly embracing them would be ironic tragedy since too many tragic events force them into it against their own will.

Though tragic irony might not be ideal for lighthearted Kickstarter videos;

    1. verbal
    2. situational

irony can elevate comedy by adding contrast, confusion, anticipation and ultimately – relief at the punchline or resolution for the audience’s enjoyment!


Sarcasm is a form of humor that uses sharp language to inject irony or mock someone. It can be an effective way to spice up an otherwise dull presentation, helping the audience connect emotionally with the content and quickly break down barriers. Of course, it’s important to use sarcasm in a way that is not offensive or alienating.

A successful employment of sarcasm should maintain good humor and also help make a point in some way.

Using sarcasm as part of your public speaking engagements or Kickstarter video can boost engagement levels, bring attention to crucial points and generally provide something out of the ordinary for your audience. A bit of comedic relief tends to help audiences remember the main points more effectively too! In terms of Kickstarters, rather than overly professing the merits of your project – make it memorable by lightheartedly making fun of yourself and humorous implications on other projects.

    • Make sure your sarcasm is not offensive or alienating
    • Using sarcasm can help capture attention
    • Sarcastic humour can help make points memorable
    • Injecting humour in a Kickstarter video can make it stand out

In short, when used correctly, sarcasm can make all the difference when trying to capture attention – allowing individuals and teams with creative visions the cutting-edge where they may have otherwise needed something more traditional or generic!

Techniques for Using Humor

Humor can be a powerful tool when it comes to making a successful Kickstarter video. It can be used to grab the attention of potential funders and give them an enjoyable viewing experience. Humor can also help to emphasize the message of the video and make it more memorable. Let’s take a look at some of the techniques you can use to inject humor into your Kickstarter videos.

    1. Use comic timing when delivering lines
    2. Include physical comedy
    3. Make use of puns and wordplay
    4. Incorporate visual gags

Using humor in your Kickstarter video can be a great way to draw attention to your project and make it more memorable. With a few techniques and some creative thinking, you can easily inject a little humor into your video.

Keep it lighthearted

When it comes to using humor in your Kickstarter video, it’s important to keep it lighthearted and approachable. Humor can often be used to make your message more clear and compelling, but done poorly, it can ruin the tone of the video.

Here are a few tips for incorporating humor into your project:

Make sure the irony you use isn’t too over-the-top – If a joke feels forced, chances are that many members of the audience won’t appreciate it.

Appeal to emotions and relate humor to something with which most viewers can identify – relatable experiences will lead viewers to feel engaged with your story and build a stronger connection with your campaign.

Establish an emotional context before delving into humor – Establishing an emotional conversation through story will give viewers an opportunity to invest in your Kickstarter before you try to make them laugh.

Keep jokes relevant – Jokes should never take away from conveying information about why someone should back your Kickstarter campaign.

Use visual humor

Using visual humor in your video is an effective way to connect with viewers and engage them with your content. Whether you use props, costumes, animations, or any other type of visual framing to make a joke, be sure to choose something that will be relevant and interesting to your target audience.

Visual jokes should not just be funny for their own sake—they should also provide a comedic way of conveying the purpose of your project or the funny side of paying respect to challenging subjects. Utilize the visuals in your video creatively to showcase unique humor that can leave a lasting impression on viewers.

For example, you could use props or costumes to act out a corny joke related to an element of your project’s mission or add some unexpected comedy by having one of your characters enter wearing a ridiculous outfit. If you don’t have access to enough props or costumes for a bigger production, consider adding some cartoon elements into the mix instead such as pictures or animations that can help drive home the humor in short snippets throughout the video.

You can also use music and sound effects as part of the amusing visuals in your videos; think about mixing up upbeat music clips with humorous sound effects like cartoon-esque chirps and honks for added impact. Using visuals as part of the humor in a Kickstarter video is an excellent complement to engaging narratives—it gives potential members something more tangible than just words on screen and can really help show off how much looks can play into creating more captivating Kickstarter videos.

Avoid offensive humor

Humor can be a great way to inject some energy into a conversation or presentation, but it’s important to use it carefully. Inappropriate language and topics can create an uncomfortable atmosphere and ruin the moment, so it is important to exercise caution with your humor.

When using humor, avoid jokes that could offend your audience because of their race, gender, beliefs or sexual orientation. Even if something may sound funny in your head, don’t risk hurting someone else’s feelings—especially in a professional setting.

Instead of focusing on jokes that may cause tension and hurtful comments, focus on telling stories and making light of everyday situations or observations you make in the real world. Keep your tone lighthearted and never use humor to criticize or belittle someone else or yourself.

    • For greater impact, you can also practice timing and delivery when telling stories or jokes.
    • Use pauses between sentences to build suspense before a punch line.
    • Adjust your voice accordingly when saying certain types of humor for more natural sounding delivery.
    • And above all, have fun!

Examples of Kickstarter Videos Using Humor

Kickstarter is a great way to help fund a project or business, but it requires creativity and an engaging video to succeed. One of the most effective techniques for making a successful Kickstarter video is to add humor. Many successful Kickstarter videos have achieved success by incorporating humor and making the viewer laugh. In this article, we will explore some examples of successful Kickstarter videos that used humor to capture the attention of potential backers.

    • Humor can help capture the attention of potential backers.
    • Successful Kickstarter videos often incorporate humor.
    • Humor can make the viewer laugh and engage with the video.


Humor can be a powerful tool when it comes to successful Kickstarter videos. It can get a viewer’s attention, set the tone of the video and also help promote the message that you’re trying to put across. However, it is important to note that humor can be tricky and can easily backfire if not used correctly. The conclusion of this article will discuss the importance of effective use of humor in successful Kickstarter videos.

    • Humor can be a powerful tool for successful Kickstarter videos
    • Humor can get viewer’s attention, set the tone and help promote a message
    • Humor can backfire if not used correctly

Summary of the role of humor in successful Kickstarter videos

Humor is a powerful tool for captivating audiences, especially when it comes to successful Kickstarter videos. Video creators should make sure to include elements of humor in order to leave a lasting impression on potential backers. Humor can be used in multiple forms such as satire, visual gags, or showcasing the personality of the team behind the project.

By using humor, video creators can break the monotony of trying to explain every detail about the project and make their video more interesting and unique. They can also effectively communicate their mission with viewers without patronizing them or getting too serious. Compared to other types of videos, humorous videos are generally more memorable and can help create connection and attachment between the viewer and project creators.

Humor should not be overused as it might come off as too corny or forced which could have negative impacts on viewers’ overall opinion of the campaign. Instead, video creators should find a balance between storytelling and humor in order to keep audiences engaged throughout their video as well as drive them towards backing their project.

In summary, carefully chosen jokes that are strategically placed within a well-crafted story can help make videos stand out from the crowd and bring amazing results for Kickstarter campaigns!

Final thoughts and advice

Finally, it is important to remember that humor can be a great way to reinforce the message of your Kickstarter video, but should be approached with caution. Humor can be seen as appealing and effective in the right context, but it should never override the mission of your project or distract from the seriousness of its underlying purpose.

Humor tends to work best when used sparingly and strategically, as a tool to engage your audience rather than simply as a way to get laughs. When using humor effectively in Kickstarter videos, focus on:

    • Tasteful lighthearted jokes
    • Playfulness
    • Subtle satire or sarcasm that matches with overall tone surrounding your project’s goal

By focusing on telling great stories while still maintaining an overarching sense of levity throughout the video and its corresponding content, you’ll increase your chances of producing effective and successful crowdfunding campaigns.

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