Market Your Kickstarter Before You Launch

Crafting a Powerful Day One Launch

Having a plan for increasing interest in your crowdfunding project before you launch is essential. It’s important to establish yourself as an authority and to make sure that as many people as possible are aware of your project and itching to get it off the ground.

Here are some tips on crafting a powerful day one launch:

Know Your Audience: Make sure that you know who you are trying to reach with your Kickstarter. Understand their needs, wants and interests so that you can tailor your campaign accordingly.

Create a Pre-Launch Website: Design a website specifically for the purpose of getting people excited about your project before it even launches. Make sure the content is engaging, informative and reflects the message of your campaign.

Create a Pre-Marketing List: Develop relationships by giving potential supporters an opportunity to learn more about the campaign through special early access or discounts on products or services related to the project. This will help create loyalty among difficult-to-reach consumers and build momentum early on.

Generate Buzz: Reach out to bloggers, publications, and other influencers who might have an interest in what you’re doing, so they can help spread awareness of your project leading up to launch day. You can also use forums or social media groups dedicated to crowdfunding that provide helpful feedback from potential backers who understand this space well.

With careful planning, powerful copywriting and good storytelling the magic of crowdfunding can be yours! Start small with friends, family, close colleagues and build from there following these basic steps; but don’t forget that success takes time – so be prepared for some trial & error!

Social Media

Social media is one of the most important tools for pre-marketing a Kickstarter campaign. With platforms like Twitter, Facebook, and Instagram, you can reach a large audience and spread the word about your campaign. You can also target specific audiences and run targeted ads to people who are more likely to back it.

Let’s explore how you can use social media to market your Kickstarter.

    • Create social media accounts for your campaign.
    • Post updates about your campaign on social media.
    • Engage with potential backers on social media.
    • Run targeted ads on social media.

By utilizing social media for marketing your Kickstarter campaign, you can reach a wider audience and spread the word about your project. With the right strategy, you can maximize your chances of success.

Create a content calendar

A content calendar is an essential component of any successful pre-launch social media campaign. The content calendar allows you to plan and organize which pieces of content you will post and when.

A good content calendar should include:

    • The targeted platforms for your social media campaign
    • Dates for when to post the content
    • Content topics or themes
    • Specific ideas for what type of content you will create (i.e. videos, images, text posts)
    • What hashtags you will use, if applicable
    • Links to related websites or promotional materials

Effective pre-launch campaigns are designed around two main goals — building an audience and growing an email list — and your content calendar should reflect those goals by creating a mix of “evergreen” style posts (which can be used again in the future) as well as timely, promotional material that drives people to learn more about the product or sign up for updates.

Your posts should talk about key features of your Kickstarter campaign, how it benefits users, what’s special about it compared to products in the same field, etc. It’s also a good idea to create special promotions from time-to-time to build engagement on social media (e.g., polls, contests, giveaways).

Develop a social media strategy

Before you launch your Kickstarter campaign, it’s important to develop a well-thought-out social media strategy. This includes knowing what platforms you plan to use, crafting content that will resonate with your audience (and attract potential backers), and deciding how often you’ll post and engage with followers.

Your Kickstarter social media strategy should reflect the titles, descriptions, and outcomes of your campaigns, as well as target potential backers in the correct audiences. Popular social media channels for Kickstarter campaigns include Facebook, Twitter, Instagram and YouTube.

Before starting accounts on any of these platforms for the purpose of running a campaign it’s important to understand the strengths and weaknesses of each platform so you don’t waste time on one that’s not suitable for your goal.

Facebook – provides an opportunity to directly communicate with potential backers who are from specific age groups or countries that make up your audience.

Twitter – an ideal platform for real-time conversations about topics related to your campaign before launch.

Instagram – influencers have become highly effective in driving high profile campaigns.

YouTube – pre-campaign videos can share information about projects, host livestreams events and add call-to-actions.

By taking enough time to craft a deliberate social media strategy before launching a Kickstarter campaign can help drive increased visibility, generate organic leads, increase success rate, and reinforce brand loyalty among early adopters both before and after getting funded.

So consider every angle when creating a powerful presence online, build relationships, enhance trust, and have fun!

Create content to promote your project

Creating content to promote your Kickstarter project before the launch date is a great way to build excitement and increase public engagement. When planning your pre-launch activities, keep in mind that the goal is to get people interested in your project without giving away too much information and spoiling the surprise when you actually launch.

First and foremost, you should create intriguing visuals with interesting images and graphics that will pique interest in your project. Videos are also a great tool for encouraging people to participate in your campaign.

When creating content for social media platforms, think about how the post can benefit potential backers – what kind of information are they looking for?

    • Teaser videos
    • Behind-the-scenes photos
    • Stories about product development
    • Podcasts with inspiring people in the field of work related to your project

By posting the above, you can generate buzz leading up to launch day. You can also share exciting news about your progress on a regular basis.

It’s essential to ensure that all of your activity on social media is professional, informative and respectful of others who may have different opinions or experiences regarding your Kickstarter project.

Engage followers by asking questions and listening intently – this goes a long way in building relationships with potential backers, who will be more likely to contribute when it’s time for the launch!

Email Marketing

Email marketing is a great tool to get the word out about your upcoming Kickstarter campaign. It’s an easy and effective way to inform potential backers about your project and drive targeted traffic to your website.

In addition to sending out emails, you can also leverage email automation to increase engagement and conversions. In this article, we’ll discuss how to use email marketing to market your Kickstarter project before you launch.

    1. Create a list of potential backers
    2. Create an email marketing plan
    3. Create an email template
    4. Create an automated email sequence
    5. Track and optimize your emails

By following these steps, you’ll be able to successfully leverage email marketing to promote your upcoming Kickstarter campaign and drive more conversions.

Build an email list

Building an email list of potential supporters for your Kickstarter project is essential in order to ensure the success of your crowdfunding bid. It’s important to start early and build up a large enough database of contacts who are interested in pledging money and support towards your venture.

The first step to building an email list is by creating a signup form on your web page. Many websites have tools that allow you to design and embed such forms within minutes, or you can manually code them yourself if you’re comfortable with HTML coding. Your form should include fields for the person’s name, email address, and any other identifying information that may be useful. Place these forms prominently on your web page so visitors can easily find them and join your list.

You can then increase the reach of these forms by including them in:

    • Email newsletters
    • Social media campaigns
    • Blog posts
    • Website sidebar content

An effective way to entice people to join is by offering exclusive updates about the progress of your project as well as discounts on rewards or special gifts once it launches.

You should also consider using paid advertising such as Google AdWords or Facebook Ads (with their associated analytics) which can target users interested in supporting crowdfunding campaigns or related products/ services offered through your project campaign.

Finally, reach out directly via emails to contacts in friends networks or even directly through relevant message boards, forums, blogs and other outlets – this direct approach will enable you gain more response and interest with a specific focus on audiences likely interested in what you’re offering rather than targeting a generic audience en masse who are less likely to find an affinity with what you offer going forward.

Craft engaging and effective emails

One of the best ways to spread awareness about your Kickstarter and drum up excitement before campaign launch is through email marketing. After all, email remains the most common means of digital communication — and because of this, it’s a great way to keep readers informed about your project.

Crafting engaging emails with strong messaging is key for driving Kickstarter pledges. To ensure that your emails are effective, consider the following strategies:

Begin your message with a compelling subject line. Your subject line should spark the interest of readers and encourage them to open your email. Be sure to craft messages that are short, informative, and inviting.

Include visuals in your emails to make them stand out in crowded inboxes. Visuals add context and help engage readers. You can use photos, illustrations, GIFs, videos—whatever suites your campaign’s style!

Structure content clearly by breaking text up into short paragraphs that are easy to digest. Utilize formatting tools like bolded font and headers to emphasize key words or ideas throughout your message

Make sure calls-to-action (CTAs) at the bottom of emails will drive readers back towards the ultimate action—pledging on you Kickstarter page! Make sure these CTAs stands out from other content with unique formatting or color schemes so that they’re impossible for readers not to notice!

Send emails to your list to build anticipation

Gathering interest among your contacts before you launch is key to getting potential backers right away. Draft and send an email introducing your campaign to build knowledge. Outline the goals of your fundraiser and explain why they should be excited to support it. Open communication over the course of your campaign can help maintain anticipation, reinforce support, and show recognition for individuals who have given generously.

When you begin sending emails about your Kickstarter campaign, take care to avoid appearing too promotional by creating content that contains useful information tailored to their interests. In addition to featuring updates and showcasing rewards, try finding ways that communicate the story behind the project and its impact on a larger scale – while also keeping within any applicable laws or regulations!

    • Feature updates
    • Showcase rewards
    • Communicate the story behind the project
    • Keep within any applicable laws or regulations

If possible, include a direct link in each marketing email that takes readers directly to the crowdfunding page so they can easily contribute if they’re moved by what they see.


A successful PR strategy can be a great way to generate awareness of your Kickstarter project even before you launch it. By targeting the right media outlets, you can create a well-rounded PR plan that will help you to maximize your Kickstarter visibility and reach the right people. You can also use PR to build credibility for your project and attract more backers.

Let’s explore how to use PR to market your Kickstarter:

    1. Identify the right media outlets to target.
    2. Develop relationships with the media.
    3. Create compelling content for your press release.
    4. Distribute your press release to the media.
    5. Follow up with the media.
    6. Monitor and evaluate media coverage.

Create a press kit

Creating a press kit for your Kickstarter campaign should be done well ahead of your launch. A press kit is a centralized collection of documents that journalists and writers can use to learn more about your project and write stories about it. The goal is to make it as easy as possible for reporters who may be interested in your product or idea to quickly and clearly understand what you are doing and why they should cover it.

A basic press kit should include:

Press Release – A succinct, attention-grabbing document that outlines the purpose of your project, the key people involved, what makes it different/unique, and when it is launching.

High Resolution Images – Photos or graphics that will help journalists capture the essence of your project in their story or write-up.

Fact Sheet – This document should provide further details about your project, such as its stated goals, major features or components, any awards won (or sought), etc.

Background Information – Any additional information that helps tell the story behind the project, such as bios of key team members, customer testimonials regarding related products/services or public endorsements from notables in their industry may also prove helpful here.

Reach out to relevant media outlets

Reaching out to relevant media outlets is an important part of any public relations (PR) strategy. Identifying the key media outlets that cover topics related to your organization’s mission, products, services and events can help improve the reach and effectiveness of your message.

When researching potential media outlets for outreach, ask yourself these questions: Is this outlet an authority in our industry? Do current or potential consumers read or watch programs from this outlet? Does the outlet have a large following across social media? Answering these questions will help you identify target media outlets that are most likely to generate a positive response to your message.

Creating targeted media lists takes time and research. Start by researching major publications such as newspapers, magazines, online news sites and television/radio networks dedicated to industry-relevant coverage. This list should also include niche publication that specializes in covering related topics and local print or broadcast stations.

Another way to find additional contacts is by researching who currently covers your organization’s stories or activities; look at local reports that have recently mentioned your organization and add those contacts to your list if they are suitable for outreach purposes.

Once you have completed your target list of relevant outlets, begin reaching out! Develop tailored messages for each contact outlining what you offer, why it might be interesting for them and how it ties in with their audience/viewers/readers interests.

Provide press releases or examples of stories you’ve placed elsewhere if applicable — this shows them what kind of expertise you can offer them beyond the story ideas you’re providing. Finally, remember that building relationships with journalists takes time; start with small contributions now and aim to grow them over time into longer term partnerships.

Pitch your project to influencers

For a successful launch, it’s important to pitch your project to potential influencers who can help your campaign gain traction. Creating relationships with relevant influencers, who will advocate for the project, can be a key factor in boosting your crowdfunding success.

When you reach out to potential influencers, ensure that you explain why their audience will benefit from supporting your crowdfunding campaign. You can also provide them with all the information about your campaign and offer exclusive incentives in exchange for their support—for example, an exclusive product or early access to project updates. Make sure to explain the key elements of the pitch (such as when and why) so that influencers have everything they need before promoting the project.

You should also try to focus on finding at least a few bigger influencers who share common topics that are relevant to the goal of your project. These should be people who have access to large networks—bloggers, YouTubers, media outlets and other industry partners—who could spread awareness of your campaign when it launches. By combining interpersonal relationships with powerful digital marketing strategies, you can create traction among not only supporters but also investors who will help move your business forward even further.

Paid Advertising

Paid advertising is a great way to spread the word about your upcoming Kickstarter campaign. You can use different platforms like Google Ads, Facebook Ads, YouTube Ads, and Instagram Ads to maximize your reach and gain exposure before your campaign begins. Paid advertising can give you an edge over your competitors and help you get the attention of potential backers.

Let’s explore the pros and cons of this strategy.


    • Can reach a large audience quickly
    • Can target specific demographic groups
    • Can start quickly and easily


    • Costly if not managed properly
    • Can be time consuming to manage
    • Can have a low return on investment

Identify your target audience

When you’re preparing to launch your Kickstarter campaign, one of the most important steps is to identify your target audience. You want to make sure that you’re targeting people that are likely to be interested in what you’re offering and have the financial means to back it.

Start by creating a buyer profile. Who is your ideal customer? What are their preferences and interests? Try to be as detailed as possible – age, gender, location, salary range, etc. Once you narrow down who fits within your target demographic, use this information when setting up online ads.

If you don’t have any prior data on your potential customers – use search engine marketing (SEM). SEM allows for keyword targeting and retargeting potential customers on social media platforms such as Facebook or Instagram. This will give you an advantage over other advertisers who don’t target specific keywords related to their campaign.

Alternatively, if you do have data on previous Kickstarter campaigns or products related to yours – opt for interest-based advertising which allows advertisers to target people based on their common interests. This type of advertising is especially helpful when trying to reach users that may not be actively searching for business-related services or products yet still could be a great fit for what you’re offering.

Regardless of which route you go with – it is important that you keep track of how much each ad costs by segmenting them into different campaigns so that it is easier to analyze them and measure their performance against each other in order decide which one works better for your business goals. Once identified, use this information when allocating funds from Paid Advertising budget towards more successful campaigns in order get the most out of each one and reach the ideal followers faster!

    1. Identify your target audience
    2. Create a buyer profile
    3. Use search engine marketing (SEM) or interest-based advertising
    4. Segment campaigns for easier analysis and cost tracking
    5. Allocate funds from Paid Advertising budget towards more successful campaigns
    6. Set up a budget and goals

When it comes to paid advertising for your Kickstarter campaign, it’s important that you understand how to set up a budget and measure your progress. Before you begin spending money, you’ll need to determine what you want to achieve with your ad spend and set realistic goals. The goal could be anything from driving brand awareness, driving traffic to your Kickstarter page or building an email list of people who can fund the project.

Setting up a budget early on will help you stay within it and avoid overspending during the campaign. You should also determine exactly how much you’re willing to dedicate each day or week towards the ads and where you intend to invest those resources (Facebook ads, Google AdWords, etc.). This is an important step – not only in making sure that the proper resources go into creating your campaign but also in understanding how successful it will be.

Once you have defined a budget and expectations, track all of your ad spends so that you are able to review them after the campaign ends. That way, if something isn’t working out as planned, you can quickly identify which advertising techniques worked best for promoting your Kickstarter project.

Create ads and track performance

Now that you have your goal and donation information in mind, it’s time to create targeted advertisements that will inform any potential backers or investors of your Kickstarter project. You will want to create display ads, social media ads, and even search engine ads to reach out to broad audiences.

When constructing online advertisements for your Kickstarter, you can use tools such as Google AdWords or Bing Ads. Google AdWords allows you to set up pay-per-click campaigns and create advertisements with detailed targeting abilities, while Bing Ads will allow you to advertise on both the Yahoo! search engine and Bing search engine.

Finally, tracking and reporting are essential for understanding how well your advertising is performing. Proper tracking allows you to monitor data specifically related to each advertisement and track key metrics such as:

    • cost per click (CPC)
    • clickthrough rate (CTR)
    • impressions
    • conversions etc.

Tracking performance helps ensure that every dollar spent reaches targeted customers in the most cost-effective manner; this way you can make adjustments as needed throughout the advertising campaign process.

Use a Facebook Group to Create Urgency

When it comes to marketing your upcoming Kickstarter campaign, utilizing social media is a must. Because of its wide user base, Facebook makes for a great platform for building hype and generating buzz around your project.

A great way to leverage Facebook’s power is by creating a dedicated group on the platform that people can join to get updates about your product, as well as special offers or discounts that you may be including with the launch of the campaign.

Creating a dedicated Facebook group can create urgency and temptation in potential backers. Not only do they have the chance to become an early adopter of your product, but they also get access to exclusive offers before everyone else if they join early. This type of incentive will help spark conversation and engagement in the group, further boosting awareness and engagement with potential backers. This can increase the chances of success when you eventually launch your Kickstarter campaign since people will be more familiar with your product or service before you go live with it.

The Pre-Launch Snowball

The pre-launch snowball is a marketing strategy that gives you the opportunity to start building an audience and a buzz well before your product launches. It also gives potential backers the chance to get involved in supporting an exciting new venture right from the start. With this strategy, you make sure your campaign is ready and visible before the launch date.

In the pre-launch period, use your existing networks – such as those made of friends, family, colleagues, fans and customers – to spread word about your upcoming project. Publish high-quality content across social media – teaser videos, images of prototypes or design sketches work great here – inspiring people to check in for more news as launch approaches.

Also send out executive summary or pitch documents – or create press releases – that provide everyone with an introduction to what makes your project unique. Don’t forget to establish a contact list of bloggers relevant to your campaign topic so they can join in spreading the news when launch time comes around. Get creative!

Most importantly: let people know how they can help. Ask them to join fundraising email lists where they can stay up to date with all you’re doing and how their support will help make it a success before launch even happens! You can use this list for further promotions further down the line if su

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